Introducing Greatnonprofits
Many people wouldn't go to a restaurant without checking out its reputation online. Did you know you can also do the same with your charitable causes? With over 1.5 million nonprofits in the United States alone, there is a lot of information to wade through when considering the right recipients for your charitable giving. But a new partnership between Truist and GreatNonprofits will soon help make information more accessible for donors.
GreatNonprofits is the largest online social review site for charities. A nonprofit organization itself, GreatNonprofits contains over 200,000 user-generated reviews of more than 17,000 nonprofit organizations. These reviews and ratings are posted by people who have been touched by a nonprofit and want to share their story about it. Think of it as a Yelp or Trip Advisor for charities. GreatNonprofits is crowdsourced, so it includes reviews of groups of all different shapes and sizes. That means some fantastic charities, regardless of the size of their marketing budget, are getting recognized for their work by the people they have served.
With Truist's corporate philanthropy platform, GreatNonprofits was found to fit perfectly. There will be an integration of the social review date in order for Truist users to have easy access to information in terms of giving to charities. Their own reviews can also be added to the database. It is expected that this merging will truly result to stronger employee giving solution where it is incorporated in real-time reviews as well as feedbacks.
That feedback is proving to be valuable to nonprofits because it helps them reach new supporters and highlight their accomplishments. For example, Oral Cancer Foundation in Newport Beach, California sent an email to major donors highlighting some of its reviews on GreatNonprofits. As a result, two new donors each gave $50,000 to the organization and another donor awarded $300,000 in unrestricted funding. With a typical annual budget of just $200,000, this organization's opportunities exploded with these donations.
That "shift to transparency" which many organizations these days have been making is what GreatNonprofits provide for - their open-access forum for such purpose. It is all about being open to the public regarding information relative to the organization's operations especially financially in that it no longer becomes secret. Because donors can now make several choices particularly in this time of the year, it is the technology of GreatNonprofits that is welcoming them to research on the best charity for their hard-earned money to be given to.
Charities can very well work with the reviews making them valuable material for marketing services. Some, just like Operation Understanding in Washington, D.C. incorporate quotes from reviews into their new brochures and many other marketing materials given that they have 188 reviews last year. Despite economic difficulties, additional fundraising is attributed by the organization to the reviews done on them.
With all of these benefits, there's no question that having access to more information not only benefits donors as well as the charitable organizations. Look for a complete implementation of GreatNonprofits' data in Truist's software suite within the next year.
GreatNonprofits is the largest online social review site for charities. A nonprofit organization itself, GreatNonprofits contains over 200,000 user-generated reviews of more than 17,000 nonprofit organizations. These reviews and ratings are posted by people who have been touched by a nonprofit and want to share their story about it. Think of it as a Yelp or Trip Advisor for charities. GreatNonprofits is crowdsourced, so it includes reviews of groups of all different shapes and sizes. That means some fantastic charities, regardless of the size of their marketing budget, are getting recognized for their work by the people they have served.
With Truist's corporate philanthropy platform, GreatNonprofits was found to fit perfectly. There will be an integration of the social review date in order for Truist users to have easy access to information in terms of giving to charities. Their own reviews can also be added to the database. It is expected that this merging will truly result to stronger employee giving solution where it is incorporated in real-time reviews as well as feedbacks.
That feedback is proving to be valuable to nonprofits because it helps them reach new supporters and highlight their accomplishments. For example, Oral Cancer Foundation in Newport Beach, California sent an email to major donors highlighting some of its reviews on GreatNonprofits. As a result, two new donors each gave $50,000 to the organization and another donor awarded $300,000 in unrestricted funding. With a typical annual budget of just $200,000, this organization's opportunities exploded with these donations.
That "shift to transparency" which many organizations these days have been making is what GreatNonprofits provide for - their open-access forum for such purpose. It is all about being open to the public regarding information relative to the organization's operations especially financially in that it no longer becomes secret. Because donors can now make several choices particularly in this time of the year, it is the technology of GreatNonprofits that is welcoming them to research on the best charity for their hard-earned money to be given to.
Charities can very well work with the reviews making them valuable material for marketing services. Some, just like Operation Understanding in Washington, D.C. incorporate quotes from reviews into their new brochures and many other marketing materials given that they have 188 reviews last year. Despite economic difficulties, additional fundraising is attributed by the organization to the reviews done on them.
With all of these benefits, there's no question that having access to more information not only benefits donors as well as the charitable organizations. Look for a complete implementation of GreatNonprofits' data in Truist's software suite within the next year.
About the Author:
Sebastian Troup loves writing about philantrophic solutions for businesses and non profit organizations. For more details about employee volunteer programs, or to find help setting up a charitable fund, please check out the Truist.com website today.
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